Bryan Kramer

Posted on June 17, 2013 by Bryan Kramer 12

Substance: New Role of the CMO: How Technology and Marketing Work Together

David Newberry

I’m excited to share a new Substance interview as part of the PureMatter Substance Video Interview Series: New Role of the CMO & How Technology and Marketing Work Together.

On this episode, I host David Newberry, Chief Marketing Officer for Pitney Bowes Software. David believes that the role of the CMO is changing but it’s still important that you understand your market and ensure that you are conveying the right message. David says “the true essence of marketing is a combination of clarity of purpose combined with credibility.”

Please join us as David describes a CMO’s journey on how marketing and technology is evolving together in this big data revolution.

 

Please enjoy, share, and let us know what you think in the comments section below.

 

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  • http://www.concentricdots.co.uk/training.php Stephen Bateman DipM MCIM

    You can tell David’s breathes and lives this stuff daily – convincing – thanks for sharing

    • http://www.purematter.com/ Bryan Kramer

      Thanks Stephen, you bet. Also a nice guy to boot! Cheers :-)

  • Wes Ryder

    thanks

    • http://www.purematter.com/ Bryan Kramer

      Cheers!

  • http://www.peoplelinx.com/ Bill Conn

    Thanks for sharing. David makes so many great points. Among my favorite: brand marketing is about creating empathy and shared values to establish loyalty. Move beyond just meeting needs and satisfaction.

    • http://www.purematter.com/ Bryan Kramer

      That was a favorite of mine as well. We all forget that empathy comes before automation or technology. Thanks Bill!

  • Pingback: 3 Steps B2B CMO’s Need To Take To Survive The B2B Buyer Revolution

  • Antonio Versace Bhardwaj

    Marketing & technology has been on hand on hand for over a decade. Its just gotten much better now with BI tools available from reputable software vendors like SAP (Business Objects), Oracle, etc to provide real-time information on what people are talking about your company & product geographically, and assist in enhancing customer loyalty and more-so customer retention.

    I am purely speaking as my previous experiences in roles as a CIO & CMO. In my opinion, CMO has to be not only be market savvy but also tech savvy.

    However now as President of eCommerce businesses and international Domain expert, I see view role of CMO integrated into technology more critical. Our pick of the right candidate for the CMO has helped us immensely to expand into better, bigger and profitable global markets.

    David has brought some good points and hopefully we can pick and choose what we find appealing to our industry vertical. In the end its all about our customers and what we are doing to bring more value to their buying decisions.

    Do what it takes to keep them coming back to you!

    • http://www.purematter.com/ Bryan Kramer

      I couldn’t agree more. As David pointed out, technology and marketing working together is more critical now more than ever. And as you mentioned, building up your skill set to meet this new demand of the CMO ‘must’ become more savvy to meet the needs of this new era. Cheers Antonio!

  • http://www.yepi-yepi.com/ Yepi Friv

    Wow. It is very interesting. Now I know about term of CMO

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  • endanciles

    However now as President of eCommerce businesses and international
    Domain expert, I see view role of CMO integrated into technology more
    critical. Our pick of the right candidate for the CMO has helped us
    immensely to expand into better, bigger and profitable global markets.

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