PureMatter Brand Marketing + Interactive Wins Seven Awards in the 2012 Silicon Valley ADDY® Awards Competition
SAN JOSE, CA, MARCH 22, 2012 – PureMatter Marketing, Silicon Valley’s leading new media agency, earned seven awards in the Silicon Valley ADDY Awards, sponsored by the American Advertising Federation.
PureMatter was awarded two Gold ADDYs for outstanding creative work in the interactive media and outdoor transit divisions. Four Silver ADDY awards were earned for work in the Radio, 3-D mailer and microsite divisions. One Bronze was earned in the mobile website division. Clients sharing the honors for PureMatter’s award-winning work include ECS Refining/ecollective, Plantronics, IBM Coremetrics and LiveSV.com.
This year’s competition solicited entries from creative professionals in Silicon Valley, from the Peninsula down to Santa Cruz. The winners now advance to compete at the regional level against winners from San Francisco, Reno, Oakland, and Fresno.
The ADDY winners gala awards ceremony took place in San Jose on March 22 at the newly opened San Pedro Square Market in downtown. Former CTO of HP and innovation guru Phil McKinney, who started the evening with insights on creativity and innovation taken from his new best-selling book, “Beyond the Obvious”, hosted the event. PureMatter also calls Phil McKinney a client, having produced his personal website www.philmckinney.com and his book website www.beyondtheobvious.com.
With over 40,000 entries annually, the ADDY Awards are the world’s largest and arguably toughest advertising competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels. The American Advertising Federation, a not-for-profit trade association, conducts the ADDY Awards through its 200 advertising grassroots affiliates within 15 districts nationwide. It is the only creative awards program administered by the advertising industry, for the industry. For more information about the Silicon Valley ADDYs, visit www.aafsv.org. For more information about the AAF, visit www.aaf.org.
Established in 2002, PureMatter is Silicon Valley’s leading new media agency that delivers strategic integrated marketing for its clients. The agency works with innovative companies to combine social media, interactive platforms and offline channels to deliver highly-targeted campaigns for their clients. For more information, please visit www.purematter.com.