It takes the right “mix” of ingredients to put something on the menu. How these ingredients are put together, however, is what creates something special. It’s this “special sauce” that helps make it stand out from the crowd and keeps people coming back for more, again and again.

Let’s just say this specialty is a hamburger. Lots of people make them. The ingredients are basically the same, yet some are clearly better than others. So what makes a better burger, …

Read more >

Posted on January 28, 2011 by Bryan Kramer

2

Building a website is the most outward facing piece of marketing for any company. As an agency responsible for building robust sites for our clients, we were challenged with finding a way to accomplish the goals of truly conveying who we are (keeping it authentic), integrating social interaction (two-way communication), and delivering an interactive experience without restrictive technologies (flexible for growth).

The challenge became manageable for ourselves when we approached the initial discovery and planning process as we do for …

Read more >

Posted on December 10, 2010 by Bryan Kramer

15

Improve your health scorecard this holiday season by learning about your kidneys.

For several years, PureMatter has had the pleasure of working with Satellite Healthcare, the only not-for-profit kidney disease health care organization in the country. Leveraging its strong 37-year history and ongoing commitment to total patient wellness, Satellite is continuously working to make life better for those affected by kidney disease.

This holiday season, Satellite has reached out to educate our communities and empower individuals to proactively learn about …

Read more >

Posted on November 22, 2010 by Ryan Campbell

3

I read the most interesting article today in Fast Company – probably the best commentary about the state of advertising today and where the industry is headed. The story starts, captured by this excerpt:

“Thanks to the Internet and digital technology, agencies are finding that the realization of their clients’ ultimate fantasy — the ability to customize a specific message to a specific person at a specific moment — is within their grasp. It is also one very complex nightmare. …

Read more >

Posted on November 18, 2010 by Courtney Smith

2

As I sit here drinking my morning coffee, reviewing the multitude of daily trade e-newsletters (yes, newspaper, I am afraid you’ve been replaced), I ran across two articles for major consumer brands that proclaimed their new marketing strategy was “building relationships with customers instead of making sales.”

“It’s more about building relationships with consumers than trying to drive sales at this point…” ~ Barry Anthony, marketing director for McKee Foods (Little Debbie Snack Cakes)

“Nike’s new pitch is to educate …

Read more >

Posted on November 11, 2010 by Courtney Smith

2

How exciting is it to have an industry expert express public love for fun campaigns… especially when they’re from your own company? This is what we’d consider a “cherry on top” event – an unexpected mention in a cool industry blog about our “Dead Website” campaign last week. Here’s his mention:

PureMatter has a Dead Website Survival Kit for those looking for tips on how to deal with website reconstruction.

He linked to our site… the only problem was, our new site …

Read more >

Posted on November 09, 2010 by Courtney Smith

27

10/13/10 (San Jose, CA) Consumers and businesses need an easy and convenient way to recycle their obsolete and unwanted electronics. As of October 1 and thanks to our client, ECS Refining, Californians now have a convenient, safe and free way to recycle this e-waste, by turning to ecollective, a statewide network of drop-off locations that accept old TVs, monitors, computers, cell phones and other electronics — for free.

The e-waste issue is huge
E-waste is a growing global problem that …

Read more >

Posted on November 06, 2010 by Bryan Kramer

1

Love em’ or hate em’, the national chains have dominated the retail landscape for the past 15 years.  I drove into a new shopping center a few weeks ago and I was able to guess probably 60% of the stores I would find there.  Long gone are the days of my local hardware store and toy/hobby shop located in the neighborhood strip center.

Facebook is the online model equivalent of the national chain.  It maintains strict controls (think McDonalds Franchisees), …

Read more >

Posted on November 04, 2010 by Ryan Campbell

1

Solid Brands Start With Introspection

The next time you watch TV, listen to the radio, or click through Facebook, really pay attention to the message – especially for those businesses for which you already have an experience – and ask yourself: “Does the message they’re sending really match the experience that I had?” Albeit an industry buzzword you’ve surely heard before… what exactly constitutes a “brand?”

A Brand Demystified

There are two essential parts to a brand. The first is …

Read more >

Posted on November 04, 2010 by Bryan Kramer

1

With the political season just concluding, I think we all agree most political TV ads are about like hearing fingers running down a chalk board.  I thought I would share an extra special advertising tactic that really DOES NOT WORK.  The tactic – Politician yards signs hanging or waving on freeway overpasses.  This tactic effectively doubles the commute of most commuters on the freeway, causes wrecks, cars fires and probably explosions for anyone still driving a Ford Pinto.

An especially …

Read more >

Posted on November 02, 2010 by Ryan Campbell

4