SAN JOSE, CA — 11/4/10 – PureMatter, the leading Silicon Valley “through the line” marketing agency, was named “Agency of Record” by enVie Interactive™ to launch their new virtual world and social online game.
VIE™: Virtual Island of Entertainment is an online playground for adults that provides the opportunity to escape and indulge in exclusive shopping, fun games, mysterious episodic adventures or just to meet new friends. Set on a stunning, realistic 3-D tropical island, VIE was created to fill an unmet need in the marketplace – to inspire productive play, which serves to allow players opportunities to forge powerful social interactions, creativity and a strong sense of community.
The fountain at Illume overlooking the ocean
enVie Interactive President Stacey Hirata, Co-founder Philo Northrup, Chief Creative Officer Viktor Kalvachev and Steve Coallier, Executive Director, comprise the executive team and are longtime industry veterans. They have recruited a stellar team of award-winning game developers, animators, producers, and writers to bring Viktor’s vision to life and ensure the highest-caliber production and launch.
Ms. Hirata has spearheaded PR and marketing efforts for several industry-leading companies, perhaps most notably the Guitar Hero franchise, having served as the Vice President, Marketing/Brand Activation for RedOctane/Activision where she was responsible for all aspects of the global brand management, public relations and creative services teams. She is credited with growing the business unit from $45M gross revenue to $1.2B gross revenue in a fiscal year, catapulting it to a “pop culture phenomenon” and the “fastest growing” franchise in video games. As President of enVie Interactive, Stacey is also responsible for devising and implementing strategies for brand positioning, public relations, licensing, and sales.
On working with PureMatter, Ms. Hirata commented, “I am grateful to the PureMatter team for all the hard work, effort and love they have put into VIE. It is such a pleasure for me to work with such a smart team that also knows how to make the process fun. We have benefitted from their amazing creativity and strategy both inside the game and out.”
PureMatter President Bryan Kramer added, “It is very exciting for us to play a key role in bringing this revolutionary gaming experience to market. Working with Stacey, such a legendary contributor to the video game industry, and the entire team at enVie Interactive has been a thrill ride over the past year.”
VIE is currently in closed beta and will launch in late 2010. To learn more about VIE, visit www.VIEtheGame.com. To read “VIE-licious”, the blog from the island, visit http://blog.viethegame.com/
About PureMatter
PureMatter is Silicon Valley’s leading “through the line” agency, creating award-winning integrated campaign experiences that drive business forward. PureMatter is serious. fun. www.purematter.com
About enVie Interactive
Headquartered in Walnut Creek, California, enVie Interactive LLC is a ground breaking developer, publisher and distributor of interactive entertainment. www.viethegame.com.
Media contact:
Bryan Kramer
PureMatter
408.297.7800
bryan@purematter.com
