Bryan Kramer

Posted on November 02, 2010 by Bryan Kramer 13

enVie Interactive™ Teams with PureMatter to Brand and Market New Online Virtual World

SAN JOSE, CA — 11/4/10 – PureMatter, the leading Silicon Valley “through the line” marketing agency, was named “Agency of Record” by enVie Interactive™ to launch their new virtual world and social online game.

VIE™: Virtual Island of Entertainment is an online playground for adults that provides the opportunity to escape and indulge in exclusive shopping, fun games, mysterious episodic adventures or just to meet new friends. Set on a stunning, realistic 3-D tropical island, VIE was created to fill an unmet need in the marketplace – to inspire productive play, which serves to allow players opportunities to forge powerful social interactions, creativity and a strong sense of community.

The fountain at Illume overlooking the ocean

enVie Interactive President Stacey Hirata, Co-founder Philo Northrup, Chief Creative Officer Viktor Kalvachev and Steve Coallier, Executive Director, comprise the executive team and are longtime industry veterans. They have recruited a stellar team of award-winning game developers, animators, producers, and writers to bring Viktor’s vision to life and ensure the highest-caliber production and launch.

Ms. Hirata has spearheaded PR and marketing efforts for several industry-leading companies, perhaps most notably the Guitar Hero franchise, having served as the Vice President, Marketing/Brand Activation for RedOctane/Activision where she was responsible for all aspects of the global brand management, public relations and creative services teams. She is credited with growing the business unit from $45M gross revenue to $1.2B gross revenue in a fiscal year, catapulting it to a “pop culture phenomenon” and the “fastest growing” franchise in video games. As President of enVie Interactive, Stacey is also responsible for devising and implementing strategies for brand positioning, public relations, licensing, and sales.

On working with PureMatter, Ms. Hirata commented, “I am grateful to the PureMatter team for all the hard work, effort and love they have put into VIE. It is such a pleasure for me to work with such a smart team that also knows how to make the process fun. We have benefitted from their amazing creativity and strategy both inside the game and out.”

PureMatter President Bryan Kramer added, “It is very exciting for us to play a key role in bringing this revolutionary gaming experience to market. Working with Stacey, such a legendary contributor to the video game industry, and the entire team at enVie Interactive has been a thrill ride over the past year.”

VIE is currently in closed beta and will launch in late 2010. To learn more about VIE, visit www.VIEtheGame.com. To read “VIE-licious”, the blog from the island, visit http://blog.viethegame.com/

About PureMatter
PureMatter is Silicon Valley’s leading “through the line” agency, creating award-winning integrated campaign experiences that drive business forward. PureMatter is serious. fun. www.purematter.com

About enVie Interactive
Headquartered in Walnut Creek, California, enVie Interactive LLC is a ground breaking developer, publisher and distributor of interactive entertainment. www.viethegame.com.

Media contact:
Bryan Kramer
PureMatter
408.297.7800
bryan@purematter.com

  • http://www.plasticsurgeonpro.com plastic surgeon

    What a great resource!

  • http://www.findgrantsforwomen.com school grants for women

    found your site on del.icio.us today and really liked it.. i bookmarked it and will be back to check it out some more later

  • http://www.jb-poker.com/poker/forum/index.php?action=profile;u=78199 Delmer Brydges

    This page appears to recieve a good ammount of visitors. How do you promote it? It gives a nice unique spin on things. I guess having something authentic or substantial to post about is the most important thing.

  • http://www.graphicbomb.com Jospeh Delevik

    You need to get upset! Really its a must to take a look past everything and get upset. Generally this will allow you to take the inititive to make things happen.

  • http://www.gamls.info/ GA MLS Listings

    Great information it is without doubt. My friend has been awaiting for this content.

  • http://www.dreshoerwitz.com maria andros

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work Look forward to reading more from you in the future.

  • http://www.planethelicoptergame.com/category/featured-bloons-games/ Ok Oelschlaeger (helicopter game)

    I really want to get my hands on this epic game. I can tell I’ll be getting minimal sleep until I defeat the game!!

  • http://www.atlanta-designer.com Jen_GGI

    bookmarked, my friends will love this

  • http://www.airmaxdiscountonline.com/el/nike-air-max-91 AirMax 91

    After research just a few of the weblog posts in your web site now, and I really like your method of blogging. I bookmarked it to my bookmark website record and can be checking again soon. Pls take a look at my website online as properly and let me know what you think.

  • http://thedoctorswealthpreservationguide.com physicians

    Marvellous article you have induced here! The web is full of horrid authorship and I was grabbed by your limpidity. Your stopping points are dead-on and I will forthwith subscribe to your rss feed to stay up to date with your up future day postings. Yes! I admit it, your penning style is charming and I will work more concentrated on mine.

  • http://ipodstuff.net/ipad/icade-ipad-arcade-cabinet-review Viviana Steudeman

    I can see which you have a great deal expertise and I find you webpage really awesome. I really like the layout therefore you have quite a bit info that I’ll make time to read through later. I battle because I am a beginner. There exists a lot to study with a purpose to know and at my age it may possibly be a challenge. Anyway, just needed you to understand I genuinely like your site. Thanks.

  • http://ned.theoldergamers.com/forum/profile.php?mode=viewprofile&u=297922 Leon Jack

    Hello there, You have done a great job. I’ll certainly digg it and personally recommend to my friends. I am sure they will be benefited from this site.

  • http://www.bryants.co.uk/index.php/member/36563/ queens mattress

    I stumbled upon your website in bing. And I’ll be back next time, thank you.