Working #H2H: Building Community

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Last year our CEO Bryan Kramer ended a talk at a Brand Innovators event with a simple black and white slide saying: “There is no more B2B or B2C. It’s H2H: Human to Human.” Photos were taken, tweets were retweeted and the #H2H phenomenon was born.

There is a reason that the statement is in present rather than future tense. H2H is a fait accompli. It is simply a matter of the corporate world catching up to it – which they are, very quickly. In fact, H2H was just named as the business term most likely to “catch on” in 2015 by The Writer, an independent research firm.

We’ve been practicing H2H at PureMatter since our inception in 2002. Through everything we do, our goal is to bring out the “human” side of our clients. For this reason, one of …

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Suzie McCarthy

January 23, 2015 Suzie McCarthy

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02. All Blog Posts

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Behind the Brand 2 Recap: How to be an Amplifier

Did you know that on average 6,000 tweets are sent each second? That works out to over 500 Million tweets per day! Yet somehow out of all of that noise we still see quality content in our streams. That’s in large part thanks to Social Amplifier Influencers. These individuals act as the gatekeepers making sure that only the best ideas are shared and heard on social media. They know their business top to bottom, left to right, and have put …

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Suzie McCarthy

Posted on January 23, 2015 by Suzie McCarthy

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A New Way to Work at PureMatter

2014 marked one of the most exciting and transformative years here at PureMatter. We started working with Futurists and global brands on our own initiative to explore the way in which organizations work, and our partnership with IBM on their #Newwaytowork initiative led us to host the inaugural PureMatter Thinkathon event in New York City.

While preparing for the Thinkathon, our team conducted intensive research looking at organizational trends, and our own set of behaviors, beliefs and systems.

We were …

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Ryan Campbell

Posted on January 13, 2015 by Ryan Campbell

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Black Friday Shopping Results 2014

IBM today reported record online and mobile shopping during Thanksgiving and Black Friday based on consumer transaction data analyzed in real-time by the IBM Digital Analytics Benchmark.  The data-driven insight gives retailers and marketers more than 370 performance indicators to benchmark themselves against industry peers to drive more targeted customer engagements.

For the first time, online traffic from mobile devices outpaced traditional PCs on Thanksgiving Day.  As IBM predicted within one percent of accuracy, Thanksgiving Day reached a new mobile …

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Bryan Kramer

Posted on November 29, 2014 by Bryan Kramer

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Happy Halloween from Purematter

Ah Halloween. The one time of the year when for better or worse everyone can cut loose and try another persona on for size. But as much as we might tell ourselves that Halloween is about individuality, costumes are meant to be worn in public. What was funny at 2am can suddenly be a very bad idea at 7pm. Here’s the good, the bad, and the downright ugly from the memory banks of the Purematter Team. Enjoy!

 

Bryan:  Every …

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Suzie McCarthy

Posted on October 31, 2014 by Suzie McCarthy

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Can Instagram Clean the Planet?

Since their initial launch in 2010, Instagram has grown into one of the largest social communities with over 200 Million active users who post 60 Million photos a day on average. This mass community leverages this photo-sharing tool to showcase their filtered(or unfiltered) works of art to the masses. Marketers are already turning towards Instagram to create rich content that will engage their customers, but what if we started using social media and Instagram for social good? Better yet, what …

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Joey Lopez

Posted on October 28, 2014 by Joey Lopez

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Announcing the launch of The CMO Club site

From its very conception, the internet has been about facilitating community creation and communication. From message boards to forums to community sites (remember geocities?) and finally to the advent of social media, the desire to build better communities has been a strong motivator of online innovation.

But community building is a double-edged sword. By bringing like-minded people together in a public forum you open the door to solicitation. For members of the C-Suite this is particularly difficult. LinkedIn groups for …

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Suzie McCarthy

Posted on October 21, 2014 by Suzie McCarthy

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Choosing the Right Influencers For Your Campaign

Influencer should go right up there with disruptive as one of the more overused and abused terms of the past year within social media marketing. Too often the focus is on the campaign headlines rather than the substance of the actual execution. And the stakes of getting it wrong are high. If you reach out to heavy hitters in your industry and tell them that you’re going to be starting a campaign but then don’t follow through with what they …

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Suzie McCarthy

Posted on October 02, 2014 by Suzie McCarthy

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Random Still Reigns on the Internet

Being a marketer, and in the business of social media, I’m on the Internet as part of my career. As in, a lot. I am constantly fascinated at the things I see, and can react to either online or in real physical life. It also has raised my BS meter, because it turns out yes, the Internet occasionally lies.

But I am an optimist, and love how learning new things on the Internet continues to pique my curiosity and spark …

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Courtney Smith

Posted on September 23, 2014 by Courtney Smith

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How To Build a Better Integrated Marketing Campaign

Traditionally, integrated campaign forecasts begin with a campaign flow or funnel, built front-to-back. Impressions to clicks, clicks to site visits, etc.  Last year I created a post Accessible Key Performance Indicators, A 4 Part Framework, to help planners better understand KPI’s but, significantly, not the micro-details of campaign performance metrics. Recently, however, we have been helping Marketers look at integrated campaigns differently in order to go beyond the obvious performance metrics. Rather than impressions, click-thru’s, social shares and bounce rates, …

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Ryan Campbell

Posted on September 18, 2014 by Ryan Campbell

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