Choosing the Right Influencers For Your Campaign

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Influencer should go right up there with disruptive as one of the more overused and abused terms of the past year within social media marketing. Too often the focus is on the campaign headlines rather than the substance of the actual execution. And the stakes of getting it wrong are high. If you reach out to heavy hitters in your industry and tell them that you’re going to be starting a campaign but then don’t follow through with what they are looking for that sends a terrible message. This can all be avoided with crafting a strategy and making sure to hold true to it throughout your campaign.

Influencer campaigns on social media tend to resolve around amplification of content. The key is to identify your target audience. One problem that can arise is when the community that you want …

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Suzie McCarthy

October 02, 2014 Suzie McCarthy

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02. All Blog Posts

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Random Still Reigns on the Internet

Being a marketer, and in the business of social media, I’m on the Internet as part of my career. As in, a lot. I am constantly fascinated at the things I see, and can react to either online or in real physical life. It also has raised my BS meter, because it turns out yes, the Internet occasionally lies.

But I am an optimist, and love how learning new things on the Internet continues to pique my curiosity and spark …

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Courtney Smith

Posted on September 23, 2014 by Courtney Smith

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How To Build a Better Integrated Marketing Campaign

Traditionally, integrated campaign forecasts begin with a campaign flow or funnel, built front-to-back. Impressions to clicks, clicks to site visits, etc.  Last year I created a post Accessible Key Performance Indicators, A 4 Part Framework, to help planners better understand KPI’s but, significantly, not the micro-details of campaign performance metrics. Recently, however, we have been helping Marketers look at integrated campaigns differently in order to go beyond the obvious performance metrics. Rather than impressions, click-thru’s, social shares and bounce rates, …

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Ryan Campbell

Posted on September 18, 2014 by Ryan Campbell

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An Ice Cream Truck that Tweets and Other Tales from Ben & Jerry’s

Jay Curley, the Senior Global Marketing Manager at Ben & Jerry’s, spoke with Bryan Kramer during a Purematter Substance webinar on the importance of creating authentic experiences for customers.

Ben & Jerry’s takes fun very seriously. Jerry, their co-founder, said “If it’s not fun why do it?” They are infamous for their humorous approach to flavor names- from  “Chubby Hubby “to “Karamel Sutra” and my favorite—“Everything But The…”.

In our webinar, Jay revealed that Ben & Jerry’s is much more …

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Suzie McCarthy

Posted on September 11, 2014 by Suzie McCarthy

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Exclusive Interview: Global Humanitarian and Media Mogul Ted Turner sits down with Bryan Kramer

In this exclusive interview on location in Atlanta, President Bryan Kramer sits down with philanthropist, visionary, founder of CNN and the United Nations Foundation and Chairman of The Turner Foundation, the legendary Ted Turner. Bryan had the fortunate honor to speak with Turner, on behalf of The Tech Awards, to hear his thoughts about being named the eleventh recipient of the 2014 James C. Morgan Global Humanitarian Award. Turner will accept the award in Silicon Valley at the San Jose …

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Bryan Kramer

Posted on June 10, 2014 by Bryan Kramer

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Part Two: Risk vs Reward with Cisco CMO, @BlairChristie

In part two of this episode of Substance (click HERE to see part one), President Bryan Kramer continues his conversation with Blair Christie, Chief Marketing Officer of Cisco. Blair discusses in this 20-minute interview how to find the perfect balance between both the art and science of marketing. As a numbers driven marketer, she shares her insights on sales teams and how they can become more efficient with the help of big data. Blairs also hints how Cisco is at …

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Bryan Kramer

Posted on May 27, 2014 by Bryan Kramer

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Part One: Risk vs Reward with Cisco CMO, @BlairChristie

In this first of two episodes of Substance, President Bryan Kramer speaks with Blair Christie, Chief Marketing Officer of Cisco. Blair discusses in this 20-minute interview how important role models were growing up that made her the leader and marketer she is today. She also reveals her secrets on building her online relationships both personally and professionally, which is no easy task. Blair explains how Cisco is benefiting the future work force by teaming up with organizations to provide STEM …

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Bryan Kramer

Posted on May 08, 2014 by Bryan Kramer

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The Gamification of Business with Rajat Paharia, Founder of Bunchball

In this episode of Substance, President Bryan Kramer speaks with Rajat Paharia, Founder & Chief Product Officer of BunchBall. Rajat discusses in this 20-minute interview how the world of gamification is changing the way we consume and use big data. Dubbed the “father of gamification,” Rajat gives clues about how companies can motivate consumers through data by better understanding user behaviors. He also hints how the world of video games mastered user experience and gamification and what that means for …

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Bryan Kramer

Posted on April 15, 2014 by Bryan Kramer

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PureMatter Wins Best of Show and 5 ADDY Awards in the Silicon Valley American Ad Awards Competition

SAN JOSE, CA, MARCH 14, 2014 – PureMatter, one of the country’s top social, digital and content marketing firm based in Silicon Valley, earned “Best of Show” and five ADDY awards in the 2014 Silicon Valley ADDY Awards, sponsored by the American Advertising Federation.

PureMatter won Best of Show for their “90 Days to Ellen” social campaign which they did in an effort to raise money for Feeding America®. “’90 Days to Ellen’ was really a social experiment for me …

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Courtney Smith

Posted on March 14, 2014 by Courtney Smith

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Mass Personalization Through Digital with Ray Wang, CEO of Constellation Research

In this episode of Substance, President Bryan Kramer speaks with Ray Wang, Principal Analyst, Founder & Chairman at Constellation Research, Inc. Ray discusses in this 20-minute interview how he manages a hectic travel schedule with the help of social media as both a family and business man. Ray shares how his arrival on the tech scene was ironic including his early years as an analyst at PeopleSoft sparking his passion for trends and product strategy during the quickly evolving digital …

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Bryan Kramer

Posted on March 13, 2014 by Bryan Kramer

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