The Gamification of Business with Rajat Paharia, Founder of Bunchball

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In this episode of Substance, President Bryan Kramer speaks with Rajat Paharia, Founder & Chief Product Officer of BunchBall. Rajat discusses in this 20-minute interview how the world of gamification is changing the way we consume and use big data. Dubbed the “father of gamification,” Rajat gives clues about how companies can motivate consumers through data by better understanding user behaviors. He also hints how the world of video games mastered user experience and gamification and what that means for businesses today. Rajat lastly shares insights on the future of gamificiation, and why companies will be left behind if they don’t adopt this hot trend. Join us by clicking the video below. Enjoy!

How did you enjoy this video? If you have suggestions for a guest you’d like to see interviewed on Substance, please respond in the comments below.

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Bryan Kramer

April 15, 2014 Bryan Kramer

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02. All Blog Posts

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PureMatter Wins Best of Show and 5 ADDY Awards in the Silicon Valley American Ad Awards Competition

SAN JOSE, CA, MARCH 14, 2014 – PureMatter, one of the country’s top social, digital and content marketing firm based in Silicon Valley, earned “Best of Show” and five ADDY awards in the 2014 Silicon Valley ADDY Awards, sponsored by the American Advertising Federation.

PureMatter won Best of Show for their “90 Days to Ellen” social campaign which they did in an effort to raise money for Feeding America®. “’90 Days to Ellen’ was really a social experiment for me …

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Courtney Smith

Posted on March 14, 2014 by Courtney Smith

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Mass Personalization Through Digital with Ray Wang, CEO of Constellation Research

In this episode of Substance, President Bryan Kramer speaks with Ray Wang, Principal Analyst, Founder & Chairman at Constellation Research, Inc. Ray discusses in this 20-minute interview how he manages a hectic travel schedule with the help of social media as both a family and business man. Ray shares how his arrival on the tech scene was ironic including his early years as an analyst at PeopleSoft sparking his passion for trends and product strategy during the quickly evolving digital …

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Bryan Kramer

Posted on March 13, 2014 by Bryan Kramer

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When Life Gives You Technology, Make Relationships.

Last month our CEO Bryan Kramer was fortunate enough to sit on an amazing panel, Time to Change — Culture and Brand Disruption Leading to Innovation,” a PARC Forum. This panel brought together some of the brightest minds of Silicon Valley to share both their knowledge and experiences around disruption and innovation. This group consisted of Susan Etlinger of Altimeter Research, Todd Wilms of SAP, Michela Stribling of IBM, and Bryan, who somehow managed the festive group. Here is …

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Bryan Kramer

Posted on February 26, 2014 by Bryan Kramer

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Driving Social Change From Within with @JBurton, CMO of EMC

In this episode of Substance, Bryan Kramer speaks with Jeremy Burton, Chief Marketing Officer of EMC. Jeremy shares in this intimate 20-minute interview how his own family and early days as an engineer at Oracle have set him up for success in leading marketing for the $20 Billion company. He also shares his distinct views on the rise of social business, and gives examples about how it both helps and hinders quick adoption of social within such a large organization …

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Bryan Kramer

Posted on February 20, 2014 by Bryan Kramer

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Disruption is a Way of Life with @CharleneLi

In this episode of Substance, PureMatter President Bryan Kramer speaks with Charlene Li, CEO at The Altimeter Group, on why she is tirelessly working to design the future of the workplace. In this in-depth and personal 20-minute interview, Charlene reveals how disruption should be a “way of life,” and how businesses can cultivate new innovation that upsets the status quo. She also discusses the “media and information diet” she put herself on in order to maintain her own work/life balance, …

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Bryan Kramer

Posted on February 06, 2014 by Bryan Kramer

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Defining Social Business with Jonathan Becher, CMO at SAP

In this episode of Substance, Bryan Kramer speaks with Jonathan Becher, global CMO at SAP. This in-depth and personal 20-minute interview reveals how Jonathan defines “Social Business”, and how it enables him to profitably manage marketing within a 20 billion dollar organization. He also takes a look back at his career and reflects upon his rise to CMO, and how the division of his public and private time makes him a better thinker and marketer. Join us by clicking the …

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Bryan Kramer

Posted on January 14, 2014 by Bryan Kramer

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Crowd Companies with Jeremiah Owyang

In this new Exclusive Substance interview, I hear from Jeremiah Owyang, globally recognized as a researcher, analyst and now Chief Catalyst at Crowd Companies. In this interview, Jeremiah releases for the first time, in conjunction with his appearance on stage at LeWeb in Paris, the mission and vision for his new company: Crowd Companies. Jeremiah reveals what incredible technologies available now will change commerce as we know it, forever.

We would love your thoughts, comments or questions below. Let’s strike …

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Bryan Kramer

Posted on December 10, 2013 by Bryan Kramer

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Connecting with Your Customer featuring @TedRubin

Connecting with Your Customer Featuring @TedRubin

In this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of Return on Relationship.

Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 …

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Bryan Kramer

Posted on September 30, 2013 by Bryan Kramer

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“Contagious: Why Things Catch On” interview with Jonah Berger

Contagious: Why Things Catch On featuring Jonah Berger

In this new Substance interview, we hear from Jonah Berger, globally recognized leader in Word-of-Mouth Marketing, Consultant, Professor at Wharton, and New York Times/Wall Street Journal best-selling author of Contagious: Why Things Catch On.

For seven years at Wharton, Jonah studied the science of Word of Mouth. Why do we do the things that we do? Why do some brands get more Word of Mouth than others? In this video interview, …

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Bryan Kramer

Posted on August 20, 2013 by Bryan Kramer

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