Ryan Campbell

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How To Build a Better Integrated Marketing Campaign

Traditionally, integrated campaign forecasts begin with a campaign flow or funnel, built front-to-back. Impressions to clicks, clicks to site visits, etc.  Last year I created a post Accessible Key Performance Indicators, A 4 Part Framework, to help planners better understand KPI’s but, significantly, not the micro-details of campaign performance metrics. Recently, however, we have been helping Marketers look at integrated campaigns differently in order to go beyond the obvious performance metrics. Rather than impressions, click-thru’s, social shares and bounce rates, …

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Ryan Campbell

Posted on September 18, 2014 by Ryan Campbell

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Dreamforce 2011 – Marketers, Let the Force Be With You

I had extremely high expectations heading into this years Dreamforce conference (the annual salesforce conference for sales and marketing professionals that unites app developers complementary to salesforce). So it was surprising when I spent my first 30 minutes in a queue of thousands in a hot lobby waiting to get down a clogged escalator to the expo floor. Fortunately, it’s not how you start but where you finish.  At the end of the day, I left the expo more excited …

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Ryan Campbell

Posted on September 07, 2011 by Ryan Campbell

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Don’t waffle: It’s time to review your mid-year Marketing roadmaps

As we close-in on the midway point of 2011, we are getting the opportunity to sit down with most of our clients and review the status of their Marketing roadmaps that we helped outline at the close of 2010. It’s always our hope that everything we planned to accomplish is on track and coming to fruition. As Marketeers, however, we all know that is rarely the case 100% of the time.

This has been a truly unique Marketing year for …

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Ryan Campbell

Posted on May 20, 2011 by Ryan Campbell

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The Gen C Meteor has landed. Now what’s the impact?

Nielsen wire recently posted a very interesting article on the Generation C (Gen C) segment (teens and 20-somethings).  The article provides further psychographic details and some interesting perspectives for creating content that will resonate best for this connected audience.

As a Marketing firm, segmentation perspectives such as these are very interesting as we engage different clients at varying levels from product innovation to marketing campaigns.

This Generation C article got us looking at some of our clients’ strategic planning through …

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Ryan Campbell

Posted on April 28, 2011 by Ryan Campbell

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We appreciate a drink

Serious fun is one of our core philosophies, so it goes as no surprise that we appreciate an exciting Friday afternoon happy hour. The following news could not pass our radar without some office debate.

According to the Chicago Tribune, Walgreens has been rolling out a private-label beer called Big Flats 1901. Walgreens is selling the beer cheap, $2.99 for a six-pack, .50 cents a beer. Whoa!

So the obvious discussion over drinks last Friday at PureMatter, did cheap beer …

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Ryan Campbell

Posted on February 02, 2011 by Ryan Campbell

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Satellite Healthcare Launches “Kidneys Do That”

Improve your health scorecard this holiday season by learning about your kidneys.

For several years, PureMatter has had the pleasure of working with Satellite Healthcare, the only not-for-profit kidney disease health care organization in the country. Leveraging its strong 37-year history and ongoing commitment to total patient wellness, Satellite is continuously working to make life better for those affected by kidney disease.

This holiday season, Satellite has reached out to educate our communities and empower individuals to proactively learn about …

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Ryan Campbell

Posted on November 22, 2010 by Ryan Campbell

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Facebook Strategy, National Retail Chains and Your Bat-Senses

Love em’ or hate em’, the national chains have dominated the retail landscape for the past 15 years.  I drove into a new shopping center a few weeks ago and I was able to guess probably 60% of the stores I would find there.  Long gone are the days of my local hardware store and toy/hobby shop located in the neighborhood strip center.

Facebook is the online model equivalent of the national chain.  It maintains strict controls (think McDonalds Franchisees), …

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Ryan Campbell

Posted on November 04, 2010 by Ryan Campbell

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Advertising that DOES NOT WORK.

With the political season just concluding, I think we all agree most political TV ads are about like hearing fingers running down a chalk board.  I thought I would share an extra special advertising tactic that really DOES NOT WORK.  The tactic – Politician yards signs hanging or waving on freeway overpasses.  This tactic effectively doubles the commute of most commuters on the freeway, causes wrecks, cars fires and probably explosions for anyone still driving a Ford Pinto.

An especially …

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Ryan Campbell

Posted on November 02, 2010 by Ryan Campbell

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