Courtney Smith

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PureMatter Wins Best of Show and 5 ADDY Awards in the Silicon Valley American Ad Awards Competition

SAN JOSE, CA, MARCH 14, 2014 – PureMatter, one of the country’s top social, digital and content marketing firm based in Silicon Valley, earned “Best of Show” and five ADDY awards in the 2014 Silicon Valley ADDY Awards, sponsored by the American Advertising Federation.

PureMatter won Best of Show for their “90 Days to Ellen” social campaign which they did in an effort to raise money for Feeding America®. “’90 Days to Ellen’ was really a social experiment for me …

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Courtney Smith

Posted on March 14, 2014 by Courtney Smith

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Huffington Post Names Bryan Kramer one of the Top 50 Social CEOs on Twitter

In early June, Huffington Post blogger Vala Afshar, CMO and Chief Customer Officer, Enterasys Networks, posted his list of “The Top 50 Social Chief Executive Officers (CEOs) on Twitter”. As he describes, the executives were chosen because they are “active, engaged, and delivering meaningful content on a fairly regular basis.” He continues to explain, “In case you are wondering about my selection criteria and algorithm, here it is: the CEOs on this list are either people that I follow

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Courtney Smith

Posted on June 12, 2013 by Courtney Smith

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Three Mistakes of a SXSW Virgin

It’s been three weeks since my return from my first SXSW Interactive conference in Austin, and I am finally getting around to writing my recap. Things to note about sentence #1: 1) My first time at SXSW. Yes, I am no longer a virgin of said elusive event, and just like the actual first time you do it, mistakes were made. 2) Been back for 21 days. And just now writing about it, obviously while the memories are fresh. And …

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Courtney Smith

Posted on April 03, 2013 by Courtney Smith

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PureMatter Presidential Election Day Survival Kit

Presidential Election Day. It comes around only once every four years, perfectly nestled at the conclusion of just getting settled into the White House and then campaigning again. Here’s an Office Survival Kit that lets you show your choice proudly, getting you through election day with clarity and stress-free. And whatever you do… VOTE!

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Courtney Smith

Posted on November 06, 2012 by Courtney Smith

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PureMatter Halloween Office Survival Kit

Halloween. The day created to exercise your right to outwardly display your true inner spirit, expressed through overpriced spandex costumes and a severe lack of productivity. But around the office, it can get downright awkward if you don’t have a costume… so here’s an Office Survival Kit to get you through the holiday hazing and worry-free!

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Courtney Smith

Posted on October 31, 2012 by Courtney Smith

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IBM Smarter Commerce Global Summit Orlando 2012 Conference Recap

What a conference. What an experience! As a purveyor of many conferences, IBM hit it out of the park with this one. I think the very best way to recap the experience is through images – after all, a picture’s worth a 1000 words as they say – so there are many to show. For some context, this is the third Smarter Commerce conference IBM has put on worldwide, and they’re obviously learning along the way. Attending with Bryan Kramer, …

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Courtney Smith

Posted on September 12, 2012 by Courtney Smith

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PureMatter Earns Five National ADDY® Finalist Spots

SAN JOSE, CA, APRIL 11, 2012 – PureMatter Marketing, Silicon Valley’s leading new media agency, earned five national ADDY finalist spots in the District 14 regional ADDY competition, sponsored by the American Advertising Federation.

The National ADDY finalists are:

ECS Refining/ecollective – Regional Pandora radio spot and mobile website

LiveSV.com “Discover the Unexpected” VTA train wrap

IBM Coremetrics “Voice of Reason” microsite

Plantronics SMB “Be Free to Succeed” Flash Banner

The ADDYs are the largest creative competition in the country …

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Courtney Smith

Posted on April 11, 2012 by Courtney Smith

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PureMatter Brand Marketing + Interactive Wins Seven Awards in the 2012 Silicon Valley ADDY® Awards Competition

SAN JOSE, CA, MARCH 22, 2012 – PureMatter Marketing, Silicon Valley’s leading new media agency, earned seven awards in the Silicon Valley ADDY Awards, sponsored by the American Advertising Federation.

PureMatter was awarded two Gold ADDYs for outstanding creative work in the interactive media and outdoor transit divisions. Four Silver ADDY awards were earned for work in the Radio, 3-D mailer and microsite divisions. One Bronze was earned in the mobile website division. Clients sharing the honors for PureMatter’s award-winning …

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Courtney Smith

Posted on March 26, 2012 by Courtney Smith

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Always Strive for Complexity – It’s in our Nature

I recently stumbled across an article in the Harvard Business Review about understanding complexity within organizations, using our own ecosystem in nature as a perfect analogy to describe their similarities. The author explained the subtle difference between the terms “complex” and “complicated” – two words that until now I had used interchangeably. They describe that in any system, there are inputs, outputs, and the means to get there.

In complex systems, the input and the output can be defined clearly, …

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Courtney Smith

Posted on September 19, 2011 by Courtney Smith

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Admerica AAF National Conference Recap: Creativity, Culture and Planking

I recently attended Admerica! (the conference formerly known as the AAF National Conference) and thought I’d share some key insights I captured from the event. It was great to see old friends, make new ones, and celebrate all things creativity in beautiful San Diego!

Sentiments of the industry (furious notes I took from the speaker sessions):

Human relationships are it. Listen to cues and you’ll know if its a right fit. A values mismatch is an occupational hazard.

Do what’s …

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Courtney Smith

Posted on June 23, 2011 by Courtney Smith

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