Bryan Kramer

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Black Friday Shopping Results 2014

IBM today reported record online and mobile shopping during Thanksgiving and Black Friday based on consumer transaction data analyzed in real-time by the IBM Digital Analytics Benchmark.  The data-driven insight gives retailers and marketers more than 370 performance indicators to benchmark themselves against industry peers to drive more targeted customer engagements.

For the first time, online traffic from mobile devices outpaced traditional PCs on Thanksgiving Day.  As IBM predicted within one percent of accuracy, Thanksgiving Day reached a new mobile …

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Bryan Kramer

Posted on November 29, 2014 by Bryan Kramer

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Exclusive Interview: Global Humanitarian and Media Mogul Ted Turner sits down with Bryan Kramer

In this exclusive interview on location in Atlanta, President Bryan Kramer sits down with philanthropist, visionary, founder of CNN and the United Nations Foundation and Chairman of The Turner Foundation, the legendary Ted Turner. Bryan had the fortunate honor to speak with Turner, on behalf of The Tech Awards, to hear his thoughts about being named the eleventh recipient of the 2014 James C. Morgan Global Humanitarian Award. Turner will accept the award in Silicon Valley at the San Jose …

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Bryan Kramer

Posted on June 10, 2014 by Bryan Kramer

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Driving Social Change From Within with @JBurton, CMO of EMC

In this episode of Substance, Bryan Kramer speaks with Jeremy Burton, Chief Marketing Officer of EMC. Jeremy shares in this intimate 20-minute interview how his own family and early days as an engineer at Oracle have set him up for success in leading marketing for the $20 Billion company. He also shares his distinct views on the rise of social business, and gives examples about how it both helps and hinders quick adoption of social within such a large organization …

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Bryan Kramer

Posted on February 20, 2014 by Bryan Kramer

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Disruption is a Way of Life with @CharleneLi

In this episode of Substance, PureMatter President Bryan Kramer speaks with Charlene Li, CEO at The Altimeter Group, on why she is tirelessly working to design the future of the workplace. In this in-depth and personal 20-minute interview, Charlene reveals how disruption should be a “way of life,” and how businesses can cultivate new innovation that upsets the status quo. She also discusses the “media and information diet” she put herself on in order to maintain her own work/life balance, …

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Bryan Kramer

Posted on February 06, 2014 by Bryan Kramer

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Defining Social Business with Jonathan Becher, CMO at SAP

In this episode of Substance, Bryan Kramer speaks with Jonathan Becher, global CMO at SAP. This in-depth and personal 20-minute interview reveals how Jonathan defines “Social Business”, and how it enables him to profitably manage marketing within a 20 billion dollar organization. He also takes a look back at his career and reflects upon his rise to CMO, and how the division of his public and private time makes him a better thinker and marketer. Join us by clicking the …

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Bryan Kramer

Posted on January 14, 2014 by Bryan Kramer

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Crowd Companies with Jeremiah Owyang

In this new Exclusive Substance interview, I hear from Jeremiah Owyang, globally recognized as a researcher, analyst and now Chief Catalyst at Crowd Companies. In this interview, Jeremiah releases for the first time, in conjunction with his appearance on stage at LeWeb in Paris, the mission and vision for his new company: Crowd Companies. Jeremiah reveals what incredible technologies available now will change commerce as we know it, forever.

We would love your thoughts, comments or questions below. Let’s strike …

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Bryan Kramer

Posted on December 10, 2013 by Bryan Kramer

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Connecting with Your Customer featuring @TedRubin

Connecting with Your Customer Featuring @TedRubin

In this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of Return on Relationship.

Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 …

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Bryan Kramer

Posted on September 30, 2013 by Bryan Kramer

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“Contagious: Why Things Catch On” interview with Jonah Berger

Contagious: Why Things Catch On featuring Jonah Berger

In this new Substance interview, we hear from Jonah Berger, globally recognized leader in Word-of-Mouth Marketing, Consultant, Professor at Wharton, and New York Times/Wall Street Journal best-selling author of Contagious: Why Things Catch On.

For seven years at Wharton, Jonah studied the science of Word of Mouth. Why do we do the things that we do? Why do some brands get more Word of Mouth than others? In this video interview, …

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Bryan Kramer

Posted on August 20, 2013 by Bryan Kramer

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Creating Magical Moments: The Lost Art of Marketing

I bet you can recall most of the times a truly magical moment happened in your life. Our brains do a funny thing when we connect with a magical moment – we create a photographed memory the likes of which lasts a lifetime. These magical moments are what create the value we receive out of an experience, making it worth every penny invested and even more. These created experiences should be the ultimate goal in business and life.

Imagine what …

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Bryan Kramer

Posted on August 06, 2013 by Bryan Kramer

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Storytelling: Past, Present and Future with Shel Israel

 

Storytelling: Past, Present & Future

In this new Substance interview:  Storytelling: Past, Present and Future, I share an intimate conversation with Shel Israel, a global speaker, columnist, and co-author with Robert Scoble of the upcoming book, “The Age of Context” .

On this episode, Shel and I discuss where technology is heading, global neighborhoods and how proximity is shifting, how public relations has shifted into this new media age, and his views on the “Age of Context,” …

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Bryan Kramer

Posted on July 24, 2013 by Bryan Kramer

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