We’re living in an age of connectedness like most of us would not have imagined even five years ago. We have amazing social networks available to every human and company on the planet. Brands can reach out and talk to consumers like never before. And yet many companies continue to resist this shift in relating, communicating and connecting.

It’s exciting and a bit daunting at the same time—I get that. Getting on that social media ladder is the first step, …

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Posted on October 11, 2012 by Bryan Kramer

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I’m not talking about global warming or the Polar Shift. I’m talking making shifts alongside this globally social market evolving all around us. Often times small shifts in your marketing efforts combined can evolve into a 180° of success.

Results don’t happen over night. More importantly, there is not one silver bullet that will make you a superstar. This is where your shift planning comes into play. Often times we look at what we need to accomplish on our roadmap …

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Posted on October 08, 2012 by Bryan Kramer

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What’s happened to exclusivity? It’s not exclusive anymore—and that, to me, is a bit of a problem.

The trend among many companies and brands is to offer “exclusive” to everyone. This is, in part, due to the proliferation of social networks and how connected we are with consumers now. I get it, to a point. Social media is about sharing, right? We want our audience to share our content with their social networks and introduce us to their connections. Expanding …

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Posted on October 01, 2012 by Bryan Kramer

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One of my greatest mentors (@mwaxmantoo) always said that 90% complete is 100% worthless. Unless you carry something through to the end, you’ll never see true results.

This is true, and perhaps now more than ever in this new social economy. So you or your brand connected with someone. Now what? Someone visited your website and offered up an email address. Or maybe they signed up to get a white paper. Maybe they even put down some cash and subscribed …

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Posted on September 19, 2012 by Bryan Kramer

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Recap of interview with Content Magazine

What do you think of the term Silicon Valley?

I think we’re one of the most innova
tive places to live and work. When I see this most is when I venture out of San Jose or California. I think where it’s challenging is when you’re inside San Jose or inside Silicon Valley, its not really a term that anybody turns on or has a warm discussion over coffee. I also think San Jose …

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Posted on September 15, 2012 by Bryan Kramer

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Have you ever listened to someone speak and thought, this guy or girl gets me? Or seen an ad that resonated with you on a gut level?

It’s not magic, ladies and gentleman. It’s most likely about context, which is basically “the circumstances that form the setting for an event, statement or idea, and in terms by which it can be fully understood.” In other words, it’s not just about the message, it’s also about everything happening around the …

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Posted on September 07, 2012 by Bryan Kramer

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Let me start by saying, I’m not against numbers, scores or analytical methods that give us an objective understanding of how far-reaching our brand’s impact is, be it our personal or professional brand.

Whew. Okay, now that I’ve stated that, here’s my real point today: The impact we make through social media can’t entirely be measured by numbers and scores. If you tweet, post, friend and follow people just to raise a number or better a score, you’re missing the …

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Posted on August 21, 2012 by Bryan Kramer

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It’s in our DNA to try to control things we don’t understand. Ask any married couple.

This is especially apparent in the space where social media and companies coincide—businesses are still grappling with what to do and how to control their presence in social networks. On one hand, social media opens up a new world where brands are able to engage with and understand consumers like never before. And consumers get to see a company’s human side.

On the other, …

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Posted on August 14, 2012 by Bryan Kramer

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Memes, defined as “cultural items that are transmitted by repetition,” have been around for centuries, but the rise of social media has made it possible for them to be global in seconds, accessible to all and able to rise and fall as quickly as they came. So which type of “Memeticist” are you? A “Deliverer,” a Word-of-Mouth agent that spreads them to the next consumer, or a “Creator,” an author with trend-spotting superpowers and a finger on the cultural pulse? …

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Posted on August 06, 2012 by Bryan Kramer

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Question: When was the last time you did an audit of your marketing assets? You have done one—right?

If you haven’t, or if it’s been a while, it’s important that you know what marketing assets your organization has so that you can truly leverage what’s already in your back pocket. Maybe you have old assets that just need to updated in order to be relevant, or you have assets that could be more effective with a few minor tweaks.

In …

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Posted on July 26, 2012 by Bryan Kramer

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