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When Life Gives You Technology, Make Relationships.

Last month our CEO Bryan Kramer was fortunate enough to sit on an amazing panel, Time to Change — Culture and Brand Disruption Leading to Innovation,” a PARC Forum. This panel brought together some of the brightest minds of Silicon Valley to share both their knowledge and experiences around disruption and innovation. This group consisted of Susan Etlinger of Altimeter Research, Todd Wilms of SAP, Michela Stribling of IBM, and Bryan, who somehow managed the festive group. Here is …

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Bryan Kramer

Posted on February 26, 2014 by Bryan Kramer

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The Social Climb (and the Fear of Heights)

We’re living in an age of connectedness like most of us would not have imagined even five years ago. We have amazing social networks available to every human and company on the planet. Brands can reach out and talk to consumers like never before. And yet many companies continue to resist this shift in relating, communicating and connecting.

It’s exciting and a bit daunting at the same time—I get that. Getting on that social media ladder is the first step, …

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Bryan Kramer

Posted on October 11, 2012 by Bryan Kramer

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The 1-degree Social Marketing Shift

I’m not talking about global warming or the Polar Shift. I’m talking making shifts alongside this globally social market evolving all around us. Often times small shifts in your marketing efforts combined can evolve into a 180° of success.

Results don’t happen over night. More importantly, there is not one silver bullet that will make you a superstar. This is where your shift planning comes into play. Often times we look at what we need to accomplish on our roadmap …

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Bryan Kramer

Posted on October 08, 2012 by Bryan Kramer

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Everyone Can’t be a VIP: Five Effective Ways to be Exclusive

What’s happened to exclusivity? It’s not exclusive anymore—and that, to me, is a bit of a problem.

The trend among many companies and brands is to offer “exclusive” to everyone. This is, in part, due to the proliferation of social networks and how connected we are with consumers now. I get it, to a point. Social media is about sharing, right? We want our audience to share our content with their social networks and introduce us to their connections. Expanding …

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Bryan Kramer

Posted on October 01, 2012 by Bryan Kramer

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Rounding the Bases: Moving Beyond Social Foreplay

One of my greatest mentors (@mwaxmantoo) always said that 90% complete is 100% worthless. Unless you carry something through to the end, you’ll never see true results.

This is true, and perhaps now more than ever in this new social economy. So you or your brand connected with someone. Now what? Someone visited your website and offered up an email address. Or maybe they signed up to get a white paper. Maybe they even put down some cash and subscribed …

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Bryan Kramer

Posted on September 19, 2012 by Bryan Kramer

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Past, Present & Future of Marketing in Silicon Valley: Interview with Bryan Kramer

Recap of interview with Content Magazine

What do you think of the term Silicon Valley?

I think we’re one of the most innova
tive places to live and work. When I see this most is when I venture out of San Jose or California. I think where it’s challenging is when you’re inside San Jose or inside Silicon Valley, its not really a term that anybody turns on or has a warm discussion over coffee. I also think San Jose …

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Bryan Kramer

Posted on September 15, 2012 by Bryan Kramer

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Content is King, but Context Rules the Experience

Have you ever listened to someone speak and thought, this guy or girl gets me? Or seen an ad that resonated with you on a gut level?

It’s not magic, ladies and gentleman. It’s most likely about context, which is basically “the circumstances that form the setting for an event, statement or idea, and in terms by which it can be fully understood.” In other words, it’s not just about the message, it’s also about everything happening around the …

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Bryan Kramer

Posted on September 07, 2012 by Bryan Kramer

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Klout, Schmout. Connecting is the Real Clout.

Let me start by saying, I’m not against numbers, scores or analytical methods that give us an objective understanding of how far-reaching our brand’s impact is, be it our personal or professional brand.

Whew. Okay, now that I’ve stated that, here’s my real point today: The impact we make through social media can’t entirely be measured by numbers and scores. If you tweet, post, friend and follow people just to raise a number or better a score, you’re missing the …

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Bryan Kramer

Posted on August 21, 2012 by Bryan Kramer

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5 Ways to Stifle Your Company’s Social Presence

It’s in our DNA to try to control things we don’t understand. Ask any married couple.

This is especially apparent in the space where social media and companies coincide—businesses are still grappling with what to do and how to control their presence in social networks. On one hand, social media opens up a new world where brands are able to engage with and understand consumers like never before. And consumers get to see a company’s human side.

On the other, …

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Bryan Kramer

Posted on August 14, 2012 by Bryan Kramer

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What kind of Social “Memeticist” are you: Deliverer or Creator?

Memes, defined as “cultural items that are transmitted by repetition,” have been around for centuries, but the rise of social media has made it possible for them to be global in seconds, accessible to all and able to rise and fall as quickly as they came. So which type of “Memeticist” are you? A “Deliverer,” a Word-of-Mouth agent that spreads them to the next consumer, or a “Creator,” an author with trend-spotting superpowers and a finger on the cultural pulse? …

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Bryan Kramer

Posted on August 06, 2012 by Bryan Kramer

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