How Technology Affects Human Relationships

  If you’re anything like me, you reach for your smartphone as soon as you wake up to check email and respond to...


Your Group Might Not Be a Community and Here’s Why

  Community is a term that gets thrown around constantly within the social media space. Typically I find that...


Do You Ask Enough? 3 Tips to Crowdsource Marketing Research

There are few budget items that test the patience of marketers and shareholders alike the way that marketing research...


Sharing with Intent

  How to break through the online noise to share the right content for your brand. Let’s face it. With all of...


Everyone is an Influencer on Something

  As humans, we share stories of experiences that have a positive, neutral or negative impact on something that...


How to Build a Better Integrated Marketing Campaign

Traditionally, integrated campaign forecasts begin with a campaign flow or funnel, built front-to-back. Impressions to...


Creating Magical Moments: the Lost Art of Marketing

I bet you can recall most of the times a truly magical moment happened in your life. Our brains do a funny thing when we...


Accessibility as Strategy: the One-Way Conversation Is Dead

As my grandma always used to say, “God willing someone answers the phone.” For context, she was talking about...


Today’s Customer: Choose Your Own Adventure

  The original “Choose Your Own Adventure” book was created by Edward Packard called the “Adventures of...


Random Still Reigns on the Internet

  Being a marketer, and in the business of social media, I’m on the Internet as part of my career. As in, a lot....